Program Provides Funding for Mammograms
Kay Darlington touched so many throughout her life, including but certainly not limited to her grandson Shea Theodore, defenseman of the Vegas Golden Knights, and her doctors at Comprehensive Cancer Centers. To honor her memory, Comprehensive and Shea have teamed up to create a new fund for Susan G. Komen Nevada known as “Kay’s Power Play.”
Impact of Kay’s Power Play
Nevada’s mammography rate remains more than 5% below the national average, currently sitting at 67%. Approximately 2,490 new cases of breast cancer will be diagnosed in Nevada in 2021.
Kay’s Power Play will empower women in Southern Nevadan and serve as a critical lifeline for those needing preventative resources like mammograms. At its core, Kay’s Power Play will focus on awareness, access, why mammograms are important and funds. Those most in-need — including the uninsured, underinsured and patients under 40 years old, whose mammograms are not covered by insurance — may tap into Kay’s Power Play to stay one step ahead of a potentially life-altering diagnosis.
Additionally, and as part of the overarching collaboration, a future Mammo Cup event will be briefly announced to follow next year’s Stanley Cup (exact date and event structure to be determined at a later date). The goal of that awareness initiative will be for Southern Nevadans to obtain their mammograms and encourage other women to do so as well.
“We have witnessed firsthand that Shea’s passion for helping the Southern Nevada community is right up there with his passion on the ice,” said Jon Bilstein, CEO of Comprehensive. “In our efforts to help folks stay one step ahead of a cancer diagnosis, he is a valuable teammate. Kay’s Power Play will help enhance Nevada’s preventative landscape and, ultimately, save lives.”
Mammo Cup Patch Initiative
Comprehensive Cancer Centers and Vegas Golden Knights’ star defenseman Shea Theodore are taking Kay’s Power Play to the next level and have created the Mammo Cup, a new initiative to raise awareness about preventative measures and screening exams.
The design is inspired by playoff patches that don the jerseys of the teams that fight their way to the Finals each year. The Mammo Cup initiative strives to get as many Southern Nevada women as possible to have their annual mammograms. At designated locations and after completing their mammogram, any and all Southern Nevada women may receive a limited edition and specially designed Mammo Cup patch that they may don on their favorite Golden Knights jersey or keepsake. As part of the Mammo Cup patch program, anyone who completes their annual mammogram is a true champion.
Beginning September 1, 2021, the Mammo Cup patch will be available for those completing their annual mammogram at select locations throughout the valley including Breast Center at Sunrise, Desert Radiology, Desert View Hospital, Nevada Health Centers Mammovan, Pueblo Medical Imaging, Simon Med Imaging, Steinberg Diagnostic Medical Imaging and Summerlin Hospital. Quantities are limited.